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Contributed by Eric Hansen

• What to Test in Multivariate Testing: Identifying Site Factors (Part 3)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In Part 2 of this series, the author looked at defining your success goals and what to measure when running ...

• What to Measure in Multivariate Testing: Defining Your Success Goals (Part 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In his last article, the author defined multivariate testing and how it can optimize your Web marketing, as well as ...

• Multivariate Testing, Part 1: An Introduction

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  As web marketers seek new ways to boost conversion rates and improve the site experience of their visitors, interest in ...