About the Contributor

Ginny Redish is President of Redish & Associates, a consultancy that specializes in content strategy, online content, clear language, and usability. Ginny's many clients include major companies in insurance, finance, travel, hospitality, technology, telecommunications, and more. Ginny has trained thousands to think in new ways about how to reach their customers through great online copy. She’s also author of Letting Go of the Words—Writing Web Content that Works.