About the Contributor

George Michie is co-founder and CEO of Rimm-Kaufman Group (RKG). He helped develop RKG's paid search management system and has remained involved in the ongoing evolution of its proprietary platform. An acknowledged thought leader in paid search marketing, he sits on Google's SEM Advisory Council, serves as an unofficial consultant for the Bing product development team, and fields regular calls from the investment banking community. George is the principal author at RKGBlog and contributes a monthly paid search column for Search Engine Land.