About the Contributor

Contributed by G.A. 'Andy' Marken

• The Death of the PR Handler in a Viral Environment

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have ...

• 13 Winning Ways to Make Enemies in the Press

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Without working too hard, company management can cultivate a cadre of enemies within the press. To do the task well, however, ...

• Charting the Waters of the Blogosphere

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute ...

• Is Your Communications Policy Mired in the Past?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  There are an ever growing number of opportunities for PR people to take advantage of the next generation web. More ...