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Contributed by Ric Dragon

• Solving Marketing Problems: Learn From Polya

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of ...

• Microsegment Your Way to Success in Social Media Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also ...