About the Contributor

Scott Stratten is the president of UnMarketing. He is an expert in viral, social, and authentic marketing, which he calls "UnMarketing." Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Scott ran his "UnAgency" for nearly a decade before he focused on speaking at events for companies like PepsiCo, Adobe, Red Cross, Deloitte, and Fidelity Investments. He was named one of the top five social media influencers in the world on Forbes.com. He is the author of four best-selling business books including UnMarketing: Stop Marketing, Start Engaging.