About the Contributor

Contributed by Galen DeYoung

• B2B Search Engine Optimization: Driving Conversion

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Getting your site to rank high in the search engine results and getting searchers to click through to your site ...

• The Difference Between B2B and B2C SEO (Yes, It Matters)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

• The Difference Between B2B and B2C SEO (Yes, It Matters)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize ...

• Why Rebranding Often Fails

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through ...