Contributed by Rex Briggs
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About the Contributor
Rex Briggs
Rex Briggs is a leading expert in media effectiveness measurement. He was named one of the dozen "Best and Brightest" in media and technology by AdWeek. In 2006, Rex co-authored the critically-acclaimed book, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
. The ground-breaking book showed how marketing investment was wasted by analyzing $5 million worth of cross media campaigns at thirty-six of the world's top marketers. His most recent book, entitled SIRFs Up—Catching the Next Wave in Marketing
, hit #1 for marketing books on Amazon.com and made the best sellers list at Barnes & Noble.
. The ground-breaking book showed how marketing investment was wasted by analyzing $5 million worth of cross media campaigns at thirty-six of the world's top marketers. His most recent book, entitled SIRFs Up—Catching the Next Wave in Marketing, hit #1 for marketing books on Amazon.com and made the best sellers list at Barnes & Noble. 
