Contributed by Heidi Cohen
- The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to Marketers
"Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. ...
About the Contributor
Heidi Cohen
Heidi Cohen is chief content officer of Actionable Marketing Guide and president of Riverside Marketing Strategies. She works with clients to increase profitability via innovative marketing programs based on solid analytics.
Twitter: @heidicohen
LinkedIn: Heidi Cohen
