About the Contributor

Contributed by Vince Stuntebeck

• Using Product Management to Bring a Strategic View to Data and AI Ops

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot ...

• Managing B2B Customer Data: Who Is a Customer, Anyway?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. ...

• Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on ...

• B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't Miss

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain ...