About the Contributor

Contributed by Mark Emond

• Your B2B Marketing Career: The Parable of Melanie the Mindful Marketer

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Take a moment. Calm your thoughts. Form an image in your mind of what your career and your job as ...

• B2B Marketing After COVID-19: What Changes and What Doesn't?

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Trying to predict our post-COVID B2B marketing future may be a fool's errand. Still, there are enough breadcrumbs left by ...

• Four Foundational Elements of Marketing Analytics Success

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  A lot of marketing organizations today think that they are on the path to greater insight because they now have ...