Contributed by David Jacobs
- Five Ways to Realize Greater Value From Programmatic Advertising
Today's marketers have a lot of questions about programmatic advertising: Where do I start? If I automate my bids, will ...
About the Contributor
David Jacobs
David Jacobs is senior vice-president of publisher sales at AOL Networks, where he is responsible for its premium publisher platforms, including Advertising.com. He also oversees the ADTECH division, which provides global cross-platform ad serving solutions for premium publishers, advertisers, and technology companies.
