About the Contributor

Susan Emerick leads global enterprise social business programs for IBM. Susan enjoys navigating the redefinition of marketing "as we know it" as a result of emerging technology and big data. Beginning in 2008, Susan co-founded a social insights practice at IBM, to continuously apply social listening insights to marketing planning and social engagement strategies. In 2011, Susan was named to the elite iMedia Top 25 Internet Marketing Leaders and Innovators.