About the Contributor

Contributed by Sandra Fathi

• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer Events

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer ...

• New York Times Outage Reinforces Need for a Social Presence in a Crisis

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  All companies should have a social media strategy built into their crisis communications plan that includes multiple modes of delivering ...