About the Contributor

Harry Gold is CEO of Overdrive Interactive, a digital marketing firm in Boston that serves clients such as Harley-Davidson, Samsonite, Topps, Dow Jones, John Hancock, IBM, and Bazooka Candy Brands. He is also a frequent lecturer on digital marketing for The American Marketing Association, The Association of National Advertisers, Mediabistro, Search Engine Strategies, and Harvard University. Harry's mission is to create innovative online marketing programs that drive measurable success and to share those programs with the world.