About the Contributor

Matt Heinz is president of Heinz Marketing, a Redmond-based sales & marketing firm. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success, and customer loyalty. He has held various positions at companies such as Microsoft, Boeing, The Seattle Mariners, Market Leader, and Verdiem. Matt lives in Kirkland, Washington with his wife, Beth, three children, and a menagerie of animals (a dog, two cats, and six chickens).