Contributed by Heather Fitzpatrick
- Marketers Must Learn Martian (AKA, the Language of Business)
Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of ...
About the Contributor
Heather Fitzpatrick
Heather Fitzpatrick is the founder of MarketFitz Inc., a management consulting firm focused on helping companies measure and improve returns on marketing investments. A CPA, she is the author of Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments.
