Contributed by Elaine Fogel
- Gates and Buffet: Going Where No One Has Gone Before
It's unprecedented. It's astonishing. The nonprofit world is reeling. Philanthropy will never be the same. So, why should your company ...
- Big Words, Bad Copy
Using big words in marketing copy is for the lawyers and academics. But if there's no legalese, liability or certification ...
- Berating Your Customers: Is This a New Trend?
Insulting your now approach is new to I just read the letters to the editor of 944, a new Phoenix-based ...
- Proofreaders & Editors: Under-Appreciated but Valuable
Somewhere in the back rooms of advertising agencies, newspapers, and other publications, lie a slew of under-appreciated They're the proofreaders ...
- Consistency: Is It Being Overlooked?
As marketing communications professionals, we've often been accused by colleagues as being anal and OCD -- always so obsessed with ...
- Marketing the Small Business: Don't Forget the Strategy!
Small businesses have similar challenges to many nonprofit organizations. There's never enough money or human to do what the "big ...
- Why Doesn't Corporate America Really Care About Its Brand?
When we think of branding genius, it's Corporate America that comes to All those award-winning TV spots and ads over ...
- Needed: Feedback on Hiring a Marketing Consultant
I've worked on both sides of the consulting I've been part of a senior management team that used a variety ...
- Indulge Your Artistic Marketing Passion
I've never been at a loss for words in my life. Even in ninth grade, I remember my French teacher, ...
