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Eric Kintz

p>Eric Kintz
Vice President, Global Marketing Strategy & Excellence
Hewlett-Packard Company
Marketing Excellence blog

Eric leads HP’s marketing strategy worldwide, reporting to Cathy Lyons, HP's Chief Marketing Officer. He is responsible for developing HP’s strategic approach to all marketing disciplines. As part of that, he spearheaded HP’s strategic framework for marketing which is built around a unified focus: To strengthen customers’ and employees’ relationship to the HP Brand to profitably grow the business and leverage HP’s impressive portfolio.

He is recognized as a thought leader in the most rapidly growing areas of interest and emerging opportunities in the marketing space, including the integration of rigorous discipline into Marketing processes and measurement. He also takes an innovative approach to Internet Marketing and authors HP’s most successful blog – “Marketing Excellence.”

Eric’s organization owns HP’s Marketing Performance Management (MPM) initiative, which focuses on driving more ROI discipline and accountability in the marketing function and tightly aligns marketing with business growth. As part of his MPM responsibilities, Eric is also an executive sponsor of HP’s enterprise data warehouse project, which will consolidate the number of HP’s datacenters from 85 to 6.

His team also leads the deployment of one of the largest Marketing Resource Management (MRM) and Marketing Customer Relationship Management (CRM) programs designed to streamline and automate marketing campaign ROI. He is responsible for the design and deployment of HP’s marketing measurement system, including advanced analytical modeling.

Authored by Eric Kintz

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