Michael McLaughlin : MarketingProfs Author

About the Contributor

Michael McLaughlin

Michael McLaughlin is a principal with MindShare Consulting LLC, a firm that helps professional services organizations reach more clients, land profitable work, and build resilient businesses.

He’s the author of Winning the Professional Services Sale, which offers professional service providers, business development managers, and firm leaders new strategies to identify, qualify, and close any services sale.

McLaughlin is also the coauthor of Guerrilla Marketing for Consultants, the first book to apply the principles of Guerrilla Marketing to the business of consulting and professional services.

Learn more: www.mwmclaughlin.com www.MindShareConsulting.com Twitter: mwmclaughlin

Contributed by Michael McLaughlin

The Power of YOU in the Customer Experience
CONTENT TYPE: Article | ELEMENT: | TOPIC:

MarketingProfs blogger Michael McLaughlin discusses the importance of asking the right questions to make sure you deliver the best experience ...
Aim at Foot–Shoot Repeatedly
CONTENT TYPE: Article | ELEMENT: | TOPIC:

AOL, the beleaguered online service, is probably glad that the month of June is Besides aggravating many long-time customers by ...