Spike Jones : MarketingProfs Author

About the Contributor

Spike Jones

Firestarter
Brains on Fire

Spike Jones hails from the Lone Star state, where they brainwash you at an early age to take pride in who you are and where you're from (and they sure got a hold of him). After graduating from Baylor University with a Bachelor of Arts in Environmental Studies and a Bachelor of Arts in Journalism, he bounced around the country and finally landed in the Southeast over at the naming and identity company of Brains on Fire (www.brainsonfire.com).

He began his career there as a copywriter, crafting compelling stories for national and international clients. And while Spike still enjoys wordsmithing, he is now involved on the creative strategy side of the business from insight to the creation of word of mouth movements to building regional and national identities for companies across many industries. Brands he’s helped strengthen include BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).

Spike has been a speaker at national and local events and is the main contributor to the Brains on Fire group blog (www.brainsonfire.com/blog), which discusses current naming, identity and word of mouth issues and trends. It is also among the top read and resourced blogs in the marketing industry

When he’s not around his favorite people in the world (his fellow Brains on Fire-mates) or traveling around the country, you can find Spike out for a run flanked by his 100 lb. Chocolate lab, Mud.

Contact info:
Brains on Fire
148 River Street, Suite 100
Greenville, SC 29601
864.676.9663

web: brainsonfire.com
blog: brainsonfire.com/blog
that fancy electronic mail: spike@brainsonfire.com

Contributed by Spike Jones

Barriers of Entry are GOOD
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Let's talk about putting up barriers of entry to your latest Web 2-point-ohhhh project. I don't know about you, but ...
What's Under Your Fingernails?
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So we had or annual "looking forward" meeting last month and you never know what the principals might have in ...
'Good artists copy, great artists steal.'
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Yep, you're right. Pablo Picasso said it. And it still applies today. Even in the realm of word of mouth ...
Bashing Your Competition
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I don't watch much TV, but lately I've been noticing a lot of ads on the tube where companies call ...
Hitting Spec Creative in the Head with a Bat
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So now you know how I feel about doing spec work to win new business, eh? It's something we abandoned ...
Further Proof Traditional Advertising Is Losing its Grip
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Even the most innovative, out-of-the-box (man I hate that phrase) ads aren't pushing sales anymore. Let me back I'm sure ...
The Customer Generated Media Backlash
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Ad agencies - large and small - are shakin' in their boots and trying to turn the tide against the ...
The WE Mentality
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I'm sitting here listening to a colleague have a conversation about a college football game this weekend. He keeps referring ...
Verizon Grows a Pair
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The boys and girls over at MediaPost that is planning to launch a "no-holds-barred blog" by the end of the ...
Cheap Word of Mouth
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I apologize that I can't remember where I read this quote earlier this ...I believe that it was on a ...