Contributed by Gavin Heaton

  • How Natalie Merchant Taught Me to Listen

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    Aconversation without active listening is just noise. But how to listen? MarketingProfs blogger Gavin Heaton shows us what singer Natalie ...

  • Google Gets Emotional When Telling Stories ... And So Can You

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    MrketingProfs blogger Gavin Heaton shares how storytelling matters to every business and uses Google's heart-tugging Dear Sophie video as an ...

  • Creating Coincidence

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    In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote "please return to Laura Buxton", and ...

  • On Generosity and Grace

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    Http://www.mpdailyfix.com/images/Generosity.jpg

  • Planning to be Creative

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    Creativity is hard Sure, an idea can strike out of the blue, but very few of us are paid for ...

  • Downfall in the Age of Conversation

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    On the face of it, it seemed like a good idea – work with an existing and well-known meme to ...

  • Who Really Gets Social Media?

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    Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same ...

  • Going Cold Turkey Post Thanksgiving: Blog Nothing Day

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    When I first read about Blog Nothing Day, I was intrigued. Would it work? Would it be the sort of ...

  • Share It Like You Are Seven

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    There are many books about creativity, there are exercises, websites, tools, tips and techniques. And yet, despite all this... we ...

  • The Audience Participates

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    To some extent, marketers are constantly dealing with the future. We gamble with trends and positioning, we make estimates, projections ...

  • So, You Think You Can Market?

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    We all think that we are capable of coming up with a ground-breaking idea. We all think that we could, ...

  • Employers and Facebook: Turn the Other Cheek

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    There has been a feast of BSP (blogger sensory perception) this week over two converging topics -- and "participation"... and ...

  • Who Owns 'You'

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    We all love social media ... we love the way that it connects us, the way we can interact with ...

  • The Importance of a 'Web Strategy'

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    It is easy to build a Web site these days. And with a raft of online tools and systems like ...

  • The Spectacle Is Everywhere

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    When we talk or write or read about strategy, you don't need to look far before you see the word ...

  • Authenticity -- You Be the Judge

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    Ideas circulate on the blogosphere with a ferocity that can surprise us all. Often our response or reaction can be ...

  • What Happened to Great Speeches?

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    When I was at university, I had a great drama lecturer called David Ritchie. Unlike many of my other professors ...

  • Are You A Weirdo?

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    Http://www.mpdailyfix.com/images/weirdo.jpg

  • Driving a Dangerous Blog

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    I have noticed a lot of blog posts talking about cars or motorbikes There are articles on new cars, on ...