Tim Jackson : MarketingProfs Author

About the Contributor

Tim Jackson

Tim Jackson rarely writes about himself in the third person, so he is going to take the opportunity to do that now. Tim is a bike geek, first and foremost. This geekdom has taken Tim to the helm of a small, but respected bicycle brand- Masi Bicycles. This has proven to be Tim's dream job and has given him the chance to experiment with previously unconventional methods of marketing, such as blogging and other social networking, to try and reestablish the name and reputation of his beloved Masi brand. In the past year, Tim has been very lucky to meet and learn from many different marketing professionals who have been kind enough to validate some of his marketing ideas and embolden him to keep pushing ahead. Tim is a battle hardened marketer, educated by the school of hard knocks, as opposed to any professionally accredited institution... which is a bummer because that would probably get him a better paying gig somewhere. Tim will likely be a somewhat infrequent contributor here because he keeps his hands pretty busy fighting in the trenches each day, but he'll stick his head out in the air long enough to fire off some half-baked theories from time to time. He apologizes in advance, just for the record.

Contributed by Tim Jackson

Same Brand Time, Same Brand Channel?
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On days like today when I am made painfully aware of the fact that I have far too many projects ...
What's In A Name?
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As a copywriter, I'm particularly interested in names. Some I love, such as "Amazon" or "Starbucks," for their evocative quality. ...
What Price Consumerism?
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It seems like months since I have been participating in my usual rounds of marketing world discussions. Probably because it ...
Viral Sickness
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I've got a viral sickness. This is unrelated to my recent stays in the hospital; I'm talking Viral I love– ...
Getting Gas Gives Me Indigestion
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As if the cost of gas alone wasn't enough to make your gut gurgle and grumble, now... gasp... the pumps ...
Can You Feel the Love?
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I had a great conversation recently with some of my dear friends from the marketing world that essentially turned into ...
Are You Blogging This?
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As bloggers, how many times have we asked this question or had the question asked of "Are you gonna blog ...
What Does It Mean to Be a Good Blogger?
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As a blogging advocate and a non-stop blogging dork, I get asked a lot of questions from peers and other ...
Race To Win!
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As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life ...
MySpace Sucks!
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I've got to admit that I am probably too much of a blogging nerd to be exactly qualified to comment, ...
What's In A Name?
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In this crazy world of blogs and blogging, I'm pretty well known as the , or just I've spent countless ...
Small Business Can't Afford Not to Blog
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Blogging has been a great tool for me in the nearly two years that I have been doing it. Masi ...
Is Marketing a Four-Letter Word?
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My wife and I were recently discussing my joining . She listened to me ramble on about how excited I ...
When Lucky Is Profitable (Potentially)
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Ann and I were recently discussing how luck can sometimes overcome a lack of skill or talent or Mostly this ...