Greg Verdino is Vice President/Director of Emerging Channels at Digitas LLC, where he provides clients with thought leadership on engaging consumers and creating brand experiences through emerging platforms such as digital video, mobile, social media and gaming.
Prior to joining Digitas, Greg served as SVP/Sales & Marketing for ROO, a leading Internet TV service, where he oversaw strategic alliances, business development, advertising sales and marketing strategy. Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts on convergence on traditional media channels. Greg has also held strategic marketing and sales positions in the streaming media divisions of Akamai Technologies, Loudeye and Globix Corporation.
He began his career as an advertising executive with Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois Advertising. He is a recognized expert on emerging media channels, Web 2.0 and convergence who has appeared on CNBC and Fox News Channel, as well as in Advertising Age, Adweek, Business Week, Forbes, USA Today and the New York Times. Greg has also spoken at numerous industry events including Digital Hollywood Media Summit, IAB Leadership Forum: Broadband & Beyond and OMMA Hollywood, as well as many others. He has written for iMedia Connection, is an OMMA Magazine columnist, and blogs about new media and marketing at gregverdino.typepad.com (http://gregverdino.typepad.com).