Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Radian6ís social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives. With more than 20 years of marketing experience, Jeff has provided strategic counsel to B2B and B2C companies on both the client and agency sides. He is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley), the definitive guide for B2B marketers who want to master social media and drive leads. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social mediaís impact on B2B marketing. Find out more information at jeffreylcohen.com and follow him on Twitter @jeffreylcohen.