Paul Fabretti : MarketingProfs Author

About the Contributor

Paul Fabretti

I currently head up social media for 02 Telefonica. With an an already enviable reputation for excellence in social media, I'm working to see how 02 can continue to lead the field and give our customers a great digital experience, however they wish to engage with us. I'm also passionate about the concept of "social business" and how we can take learnings from customer behaviours and activity on our social channels and more deeply integrate them across the whole of our business.

More recently...

My previous role as Digital Director of Brazen PR saw me manage the digital/social output for over 12 million fans (some global) across 20+ social media channels. In the past I've worked with some of the world's biggest brands, providing consultancy, developing and implementing social media strategies in the UK and Europe for names such as Dyson, Lexus, Microsoft, Durex as well as The NHS, The North Face, Monopoly, Ronseal I could go on...! My social media consultancy for Greater Manchester Police laid the foundation for their global hit, GMP24 in which the Force tweeted every 999 incident for a 24-hour period.

Contributed by Paul Fabretti

Does Groupon Need Saving?
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MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for ...
What Has Social Media Ever Done for You (Really)?
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MarketingProfs blogger Paul Fabretti asks Daily Fix readers how social media has made a difference in their lives & asks ...
Facebook Deals: Why the Network is the Big Deal
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MrketingProfs blogger Paul Fabretti gives the scoop on Facebook Deals and what this means for the current couponing giant, Groupon.