About the Contributor

Matt is the co-founder and CEO of SideraWorks, a social business transformation consultancy. He is a business strategist, speaker, and writer who has worked in digital on both the agency and enterprise side since 1994. He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark. He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels