About the Contributor

Contributed by Kristina Jaramillo

• Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If ...

• Account-Based Marketing

  CONTENT TYPE: Learning Path | ELEMENT: Multiple | TOPIC: Account-Based Marketing

  A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain ...

• How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Account-Based Marketing

  Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach ...

• Engaging on LinkedIn: Five Strategies for Sales and Marketing Leaders

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue ...