Contributed by Jill Griffin
- The U.S. Postal Service and Letters to God
My loyalty work has me thinking a lot these days about "customer credit" and how firms can best get the ...
- Shrewd Customer Profit Moves at Bank of America
What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this KNOWS! Stellar data analyses has ...
- Ikea and Customer Happiness
Yesterday's Wall Street reported Ikea To Pluck Ads Focus on Love of House to Combat Market . Smart move by ...
- My Day at the New York Stock Exchange
April 19, 2007 was a red-letter loyalty day. I got to stand with my fellow board members and close the ...
- Sporting Goods Chain Squashes Good Deeds Recognition
Last week, a major sporting goods chain failed one of its hard-working, 'make-it-happen' front line customer care warriors. And I ...
- Loving Your Way to Loyalty in a B2B World
Much has been written about how business-to-consumer firms show their "love" to customers and win loyalty in return. But how about ...
- What Your Worst Customers Teach You About Loyalty
Customers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. ...
- Trust Tools for Tough Times
Your company needs to show its customers, through both word and deed, that it always acts in their interest.
- 12 Laws of Customer Loyalty
"Serve First, Sell Second" and "Seek Out Customer Complaints" are two of the 12 irrefutable laws of customer loyalty. Think ...
