About the Contributor

Kath Pay of Plan to Engage is an internationally renowned eCRM and email marketing expert. She assists both B2B and B2C companies with leveraging customer insights and data, as well as good old elbow grease (otherwise known as testing and optimizing) to increase their ROI. Using her 14 years of digital marketing/email marketing/eCRM experience, Kath sheds light on how you can make your eCRM and email marketing strategies customer-centric.