About the Contributor

Contributed by John Federman

• Why Native Engagement Is a More Effective Approach to Native Advertising

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  Concerned about turning consumers off with native advertising? Then consider native engagement, which provides an active experience rather than a ...

• Click-to-Call 101

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• Bridging the Gap: Click-to-Call 101

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  With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of ...