Contributed by Jeannette de Beauvoir
- Five Tips for Effective 'Emotional Branding'
As a marketer, you're selling a way to improve people's lives; to do that effectively, you have to make them ...
- 'Be the Best Answer': Four Steps to Developing Winning Content
If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike ...
- Get to Know the New Starring Roles of Content Marketing
New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital ...
