About the Contributor

Contributed by Jessica Langdorf

• Mobile Web vs. Apps vs. Native SMS: Tips for Mobile Engagement Success

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Communications

  Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How ...

• Eight Ways to Find Out Whether Your Analytics Team Is Effective

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of ...