About the Contributor

Contributed by Julia Doheny (Cupman)

• B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor

  CONTENT TYPE: Chart | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Digital-first creates customer experience challenges for B2B enterprises, while demand gen and brand positioning become the top priorities, according to ...

• CX in B2B Marketing: Top-of-Mind Strategy in 2020

  CONTENT TYPE: Chart | ELEMENT: Plan | TOPIC: Marketing Strategy

  Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B ...

• How B2B Marketers Are Embracing Brand as the Top Driver of Growth

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism ...

• The Six Pillars of B2B Customer Experience Excellence

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Poor customer experience drives brand switching—a key reason for three quarters of lost customers. And customers who suffer a bad ...

• Five Top Tips for Successfully Profiling Your Competitors

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the ...

• Key B2B Marketing Challenges and Strategies

  CONTENT TYPE: Chart | ELEMENT: | TOPIC:

  A recent B2B marketing study paints an interesting picture of the marketing challenges US businesses are encountering, the strategies they ...

• Five Ways to Get Board Backing for Your Marketing Campaign

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has ...