Contributed by Deepak Advani
- Three Ingredients You Need to Make Your Marketing More Customer-Centric
Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers.
About the Contributor
Deepak Advani
Deepak Advani is general manager of IBM Commerce, a business unit focused on enabling business leaders to use data, analytics, and cloud to build deeper, more valuable engagements with their customers, partners and suppliers.
LinkedIn: Deepak Advani
Twitter: @deepakadvani
