About the Contributor

Contributed by Tom Whatley

• How to Take a Demand Generation Approach to Content Marketing

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really ...

• Four Effective Techniques for Working With B2B Influencers

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you ...

• How to Use Customer Insight to Create Better Content

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Content

  The insight you can derive from your own customers is invaluable. It will help you to not only increase the ...

• Three Ways Niche Players Can Connect With the C-Suite

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Demand Generation

  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in ...

• Five Forms of Interactive Content to Boost Engagement

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.

• How to Enable Sales With Content Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that ...

• Five Proven Elements of B2B C-Suite Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the ...