About the Contributor

Alyssa Hall is the director of marketing communications at GAF, focusing on brand management and strategy, media planning, and media relations. She has more than 15 years of experience in marketing and public relations, with a background spanning a variety of industries including entertainment, manufacturing, and finance. Before joining GAF, Alyssa served as the public relations director at Harris Interactive market research organization, and was responsible for maintaining the brand and reputation of The Harris Poll.