Katie L. Fetting : MarketingProfs Author

About the Contributor

Katie L. Fetting

Katie L. Fetting is VP, creative director of TeamWorks Media and a digital marketing professional specializing in creative strategy. She has over a decade of experience in marketing, journalism, and the entertainment business, building brands via attention-getting content strategies and unique brand positioning.

Twitter: @KatieLFetting

LinkedIn: Katie L. Fetting

Contributed by Katie L. Fetting

Three Takeaways for Marketers From the Repositioning of Brand Taylor Swift
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Branding

Many of us in marketing recognize that Taylor Swift is a cunning, calculated positioning savant, and the new, edgy, and ...
Five Marketing Lessons From Taylor Swift, Brand Savant
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches ...