About the Contributor

Contributed by Becky Sheetz-Runkle

• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. ...

• Four Essential Tips for Building Quantifiable Marketing Programs

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Often regarded as a soft science, the ROI of marketing programs can be difficult to measure. Here are essential tips ...