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Becky Sheetz-Runkle

Becky Sheetz-Runkle is a business-to-government marketing expert at Q2 Marketing (www.q2marketing.com) in Fairfax, Va., and the Tech Marketing Examiner on Examiner.com.

Articles by Becky Sheetz-Runkle

11 Tips for Challenging Government-Marketing Myths and Reaching Buyers

Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. ... more
Four Essential Tips for Building Quantifiable Marketing Programs

Often regarded as a soft science, the ROI of marketing programs can be difficult to measure. Here are essential tips ... more

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