Contributed by Leigh Duncan-Durst
- Why Amazon Doesn't Understand Social Commerce
Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the ...
- Customer Experience: Do You Roll Out the Red Carpet?
MarketingProfs blogger Leigh Duncan-Durst shares ideas about how to treat every customer like they matter ... and the dangers of ...
- Facebook Is The New AOL
Http://www.mpdailyfix.com/images/facebookleighdurst.jpg
- Social Media Detectives - Power Unleashed
Http://www.mpdailyfix.com/images/Chico.jpg
- 10 Tips for Twitter Un-Marketing
Social Marketers beware. Tapping in to highly vocal, critical, loyal, active and chatty network on Twitter may seem like a ...
- Loyalty and Lifetime Value
I recently began to wonder how many of the airlines and hotel chains have really considered "Customer Lifetime Value" in ...
- Categorizing Social Media
Taking a look at "social media" it is difficult to comprehend the dizzying number of sites, tools and applications that ...
- The Accidental Evangelist
Last Saturday on Twitter, Whole ' "Tweet of the Day" caught my eye. The post, which "retweeted" a user's comment ...
- Economy Changes Customer Value Perceptions
The lagging nose-diving) economy is creating additional dimensions of customer need that may well force many companies to re-think their ...
- Crawling for Customers
I once had a co-worker recount the tale of her junior account position at a 4A's agency. Her account was ...
- FREECONOMY
A ton of reports on inflation, unemployment and other economic indicators are slated to hit Wall Street. The Fed is ...
- Feng with My Fries?
Guess where I Here's a hint. It's a restaurant you have probably visited at least once in your life. Walk ...
- When Scent Marketing Stinks
There's no doubt, our sense of smell is powerfully tied to memory recall. Now more than ever, scent technology is ...
- Scent Branding: Smell of Success?
Some of you may think "scent marketing" and identify with a company like Yankee Candle, which understands the power of ...
- More on the Power of Persona
I've talked about The Power of Persona and how using personas can foster a more tangible understanding of a target ...
- The Lifespan of a CMO
Great article yesterday in Advertising on the average lifespan of a Chief Marketing . The article cites a study by ...
- Experience Files: The Chop Shoppe
Lately, I've been spending a lot of time with my fiancee, Brent, in Sioux Falls, South Experiencing new cities is ...
- The Vicarious Experience
I spoke on the subject of Customer Experience Management at the annual MarketingProfs retreat a few weeks We talked a ...
- MTV's New Multi-Channel Transference Metric
MTV Networks has conducted a study which proves multichannel/multiplatform brands have a higher level of "transference" (or positive brand association ...
- Customer Experience Files: Taking a Bite out of Apple
While Leigh is a huge Mac fan, her recent experience at her local Apple store was surprisingly underwhelming. In fact, ...
- The Value of the MBA
A recent study questions the ability of individuals with M.B.A. degrees to contribute to outperforming companies, adding fuel to the ...
- Path Analysis: Discovering Customer Experience Pitfalls
Northern Virginia is plagued by shopping centers with the most horribly engineered parking lots—some lots capable of holding thousands of ...
- Customer Experience Management vs. Customer Relationship Management
Many companies equate Customer Experience Management with Customer Relationship Management. But they are not the same. So what's the difference between ...
- User Experience: Part of a Much Larger Whole
Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience is ...
- What's the Difference Between Customer Experience Management and Experiential Marketing?
Many people equate Customer Experience Management with Experiential Marketing. But in recent years, "experiential marketing" has become perceptually aligned with ...
- Just What Is Customer Experience Management, Anyway?
A growing number of books and articles are actively promoting the concept of Customer Experience Management, or CEM. There are ...
- Evangelism vs. Healing: What Customers Really Need
Evangelizing customer experience is easy; in fact, it's almost impossible to argue against. Preaching sermons on how to improve customer ...
- Managing Marketing Burnout
In addition to the skills required 10 years ago, today's marketer must possess more sophisticated marketing skills and a slew ...
