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Leigh Duncan Durst
(leigh at livepath dot net) is a 20-year veteran of marketing, e-commerce, and business and the founder of Live Path (
Authored by Leigh Duncan-Durst
The Value of the MBA
A recent study questions the ability of individuals with M.B.A. degrees to contribute to outperforming companies, adding fuel to the ...
Path Analysis: Discovering Customer Experience Pitfalls
Northern Virginia is plagued by shopping centers with the most horribly engineered parking lots—some lots capable of holding thousands of ...
Customer Experience Management vs. Customer Relationship Management
Many companies equate Customer Experience Management with Customer Relationship Management. But they are not the same. So what's the difference between ...
User Experience: Part of a Much Larger Whole
Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience is ...
What's the Difference Between Customer Experience Management and Experiential Marketing?
Many people equate Customer Experience Management with Experiential Marketing. But in recent years, "experiential marketing" has become perceptually aligned with ...
Just What Is Customer Experience Management, Anyway?
A growing number of books and articles are actively promoting the concept of Customer Experience Management, or CEM. There are ...
Evangelism vs. Healing: What Customers Really Need
Evangelizing customer experience is easy; in fact, it's almost impossible to argue against. Preaching sermons on how to improve customer ...
Managing Marketing Burnout
In addition to the skills required 10 years ago, today's marketer must possess more sophisticated marketing skills and a slew ...
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