Contributed by Steve Randazzo
- Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing
When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ...
- Four Common Mistakes That Will Kill Your Next Experiential Marketing Campaign
Established brands can likely withstand experiential marketing flops because customers can fall back on previous positive brand experiences. Not so ...
