Andrea Fryrear : MarketingProfs Author

About the Contributor

Andrea Fryrear

Andrea Fryrear is a co-founder of AgileSherpas and a leading global authority on Agile Marketing. She is a co-author of the ICAgile Certified Professional in Agile Marketing curriculum, and the author of two books on marketing agility, including Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization.

Contributed by Andrea Fryrear

Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile ...
Agility vs. Speed: How Agile Marketing Can Manage Volatile Times
CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

When you think about what an Agile Marketing team looks like, what comes to mind? Chances are, you imagine marketers ...
Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...
CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, ...
Four Agile Practices for More Efficient Content Production
CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up ...
Agile Marketing Can Help You Stay Sane Amid Increasing Customer Demands
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel ...