About the Contributor

Contributed by Stephanie Trunzo

• Four Steps to Ensure Successful User Experiences No Matter How POS Evolves

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and ...

• What Separates Successful Mobile Marketers From Creepy, Invasive Ones

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. ...