Contributed by Martin Lindstrom
- Hardwired to Love Brands
Why are "mirror neurons" so relevant to marketers? Because they reveal why we're hardwired to imitate, cradle to grave. ...
- The Luxury Catch-22
In the luxury brand business, stretching brands too thinly across market segments may gain short-term revenue increases, but it also ...
- Operation Beijing: What PR Is Doing Wrong
There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine ...
- The Engagement Game
Your media plan likely contains all the usual, well-known media options: TV and radio ads, print ads and outdoor advertising. ...
- Make Your Marketing Budget Work - Halve It
What's the trick to starting afresh? Be prepared to seriously start over and establish strategies to keep your brand from ...
- Living Branding = The Branded Life
There is a new wave of branding that aims to occupy every minute of the customer's day with an unbroken ...
- Moving Madison Avenue: Finding Advertising Ideas Elsewhere
What will happen when ideas become commodities just like everything else? Some people certainly buy ads from advertising agencies on ...
- Micro Branding—Macro Results
The better you are at involving your customers in the philosophy of your brand, the better they'll understand why you're ...
- Blazing Trails to Brand Leadership
How come some brands are great, while others manage to be just good? Is there a trick up the sleeves ...
- Naked Branding
Does sex sell? You bet it does. But there's another essential element that goes hand-in-hand with sex. And that's controversy.
- Dynamite Branding
As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the ...
