About the Contributor

Contributed by Tamar Weiss

• Five Ways to Win a Faithful Audience With Your B2B Blog

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a ...

• How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun ...