About the Contributor

Contributed by Assaf Dudai

• Online Marketers Need to Embrace Personalization: Here's Why and How

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  You've found yourself in the midst of the most crowded market imaginable—online content. The best shot you have at attracting ...

• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Websites

  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits ...