Contributed by Matthew Syrett
- How to Market Your Independent Film to Festivals
Film festivals have become the prime venue where independent filmmakers launch their works to the public. Festivals offer an excellent ...
- Chance Discovery: An Emerging Japanese Marketing Analysis
Despite being little known in the North America and Europe, Chance Discovery has groundbreaking implications for Western marketing analytics. It ...
- Do You Really Understand the 80/20 Rule?
Few rules are more widely quoted in marketing today than the 80/20 Rule, which states that 80 percent of your ...
- Exploring Blogs for Brand Insights
Existing brand health measures rely almost exclusively on survey data to gather their findings. While surveys are insightful, they are ...
- The Psychology of Advertising Failure (Part 2 of 2)
Although we cannot completely trust the psychology that underlies our advertising decision making, we can work to make it more ...
- The Psychology of Advertising Failure (Part 1 of 2)
Advertisers spend much effort psychoanalyzing consumers, trying to understand why consumers make the decision they do. It is rare that ...
- Not-So-Mad Science: Genetic Algorithms and Web Page Design for Marketers
A big question for Web site designers continues to be this: what is the optimal number and placement of marketing ...
- The Tragedy of the Advertising Commons
What's missing in any discussion of advertising's future is a deeper analysis of the forces at work.
- Online Marketer Seeks Meaningful Short-Term Relationship—Serious Inquiries Only (Part 2)
Just because a Web surfer’s visit is short and fleeting doesn’t mean that the relationship is without significant value.
- Online Marketer Seeks Meaningful Short-Term Relationship—Serious Inquiries Only (Part 1)
Just because a Web surfer’s visit is short and fleeting doesn’t mean that the relationship is without significant value.
- Striking at the Achilles Heel of Integrated Marketing
While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities.
- Why We Fail at Intimacy: Falling Short at the Promise of Relationship Marketing
One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. But ...
