About the Contributor

Contributed by Samir Palnitkar

• Five Ways to Successfully Promote Your Loyalty Rewards Program

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program ...

• Four Ways to Use Social Listening to Boost Customer Loyalty

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Customer Experience

  Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can ...