About the Contributor

Contributed by Ismael El-Qudsi

• Is B2B TikTok Right for Your Business? Three Questions to Ask

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Social Media Marketing

  TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform ...

• Five Benefits of Influencer Marketing for Recession-Proofing Your Brand

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  A pandemic-induced recession—when your customers are spending more time online—is the perfect time to be using influencers as part of ...

• Five Things Micro-Influencers Want Brands to Understand in 2019

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people ...

• How to Launch Your First Employee Advocacy Program, and Why You Should

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Social Media Marketing

  Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee ...

• The Five Top Trends That Will Shape Influencer Marketing in 2018

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Public Relations

  Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern ...

• The Power of Micro-Influencers: How to Find the Right Social Media Influencers for Your Campaigns

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Social Media Marketing

  As influencer marketing grows, audience size is taking a back seat and engagement is becoming the No. 1 indicator of ...